Beverage packaging project
2022 Spring 4 Weeks Project
A beverage that will lead you back to nature and bring you the Chinese Natural Organic Tea to purify your soul.
PROJECT BRIEF
The natural healthy organic tea beverage is made by blending different kinds of tea bred by the Chinese unique climate and soil with western original fruit juice.
OBJECTIVE
Let people fall in love with "original natural" healthy tea beverages.
“I think there is an ancient man living in my body.”
"I love antiquity and enjoy the old way of life."
Alexa Wang
Age: 27
Gender: Female
Education: College
Income: $120k Annually
Hometown: Zhejiang, China, Los Angeles
Occupation: History Teacher
Alexa is a Chinese American who immigrated to Los Angeles many years. She loves collecting all kinds of antiques. Understanding the history of various countries is her passion. Although she emigrated overseas, she has a strong sense of family and country and is committed to spreading Chinese culture worldwide.
What kind of drinks and beverage packaging can attract these retro enthusiasts?
OR
How to stimulate consumers' desire for the collection of beverage packaging?
Chinese tea culture has a history of thousands of years. The complex combination of water and soil in the south of China has bred a variety of tea.
Chinese retro enthusiasts are homesick. They do not care about material pursuit but pay more attention to spiritual enjoyment.
BACK TO NATURE
Purify the soul and experience the taste of nature.
TEA DISTRICTS IN CHINA
EXISTING CONTAINERS ( JIN TEA SHOP )
They create Artisan Tea and Specialty Tea
Weaknesses: Too simple, no memory points.
MOOD BOARD / INSPIRATIONS
Level of decorations | Back to nature | Purify the soul | Natural creation | Exquisite retro style
DESIGN LANGUAGE
Vase
Amber
Breslin
Cuomo
Luyu
Bolan
Teana
Rafi
Chunmee
Original
Chasheng
Teagod
Soul
Purifier
Wowlong
Mercy
Teana
Oriental Beauty
Jasmine
Hyson
Herbal
Sintea
Scent
Utzon
Aurora
Mabel
Zoie
Eileen
Sally
Adela
Ruth
Cloris
Sibyl
Bertha
Aria
Diana
Suellen
Haylee
Fidelma
Shaylyn
Ayla
Roscoe
Marla
Beryl
Carin
Fiora
Arlo
Dolley
Effie
Valerius
DESIGN VALUE
Decorative
Collectible
Elegant
Traditional
Lu Yu, a tea expert in the Tang Dynasty, is known as the "Tea Fairy" and worshipped as "Tea God." Tea was liberated because Lu Yu got rid of the bondage of nature and let the tea become the epitome of the Chinese diet and spirit.
IDEATION SKETCHES
LOGO EXPERIMENTS / COLOR PALETTE
PACKAGE REFINEMENT
INFORMATION TAG
